KICKER's #LivinLoudTour26 demo vehicle is working its way across the Midwest this summer, following the American Flat Track racing series. After the Lima Half Mile on June 26 and 27, the KICKER Subaru headed to the Magic Mile at the DuQuoin State Fairgrounds in Illinois for the July 4th weekend, with KICKER Events' Lorin Morrell behind the wheel.
The weekdays between race stops were filled with visits to KICKER dealers along the route, including Yong's Audio in Indianapolis and Audio Visionz in Mount Vernon, Illinois. Dealer staff and walk-in customers got seat time in the demo Subaru — and the reaction that keeps coming up isn't volume, it's overall sound quality from a system built by a brand better known for bass.
Demo tours like this are one of the few chances most listeners get to hear a professionally tuned car audio system outside of a competition lanes setting. Unlike a show-floor sound room, a demo vehicle is a real install in a real cabin, tuned by people who do it for a living.
Why it matters for tuning: if a demo vehicle comes through your area, take the seat time. A properly tuned reference car recalibrates your expectations for staging, tonal balance, and midbass control in a way no spec sheet can — and it gives you a concrete target to measure your own system against. Pay attention to where the stage sits and how even the bass is between seats, then compare that with an RTA sweep of your own car when you get home.
